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Bernie Martin is the Founder and President of Rapid Production Marketing in Pittsburgh. It’s a branding and consulting agency that develops strategies and tactical implementation.
A long time resident of Pittsburgh, Bernie has combines his passion for cars and in 2009 created The Cortile in conjunction with the Pittsburgh Vintage Grand Prix week. The Cortile takes place at the Bob O’Conner Gold Course at Shenley Park. It is a unique car show as it is one of the few events during the race weekend managed by the PVGP Association. Most of the other car marque shows are managed by the individual car clubs.
As the Managing Director of the event Bernie and his team bring a wide range of Italian marque cars to this very special show with this year’s highlight being Alfa Romeo.
During the 2017 Amelia Island Concours d' Elegance Wayne and Bernie where invited by Paul to spend some time with Roy Sjoberg.
Roy H. Sjoberg was named Executive Engineer-Viper Project in February 1989. In that position, he created and managed the Project Team for the development & production of the Dodge Viper. The "Platform Team" concept envisioned by Sjoberg (to bring the Viper to production) became the corporate-wide organizational structure for Chrysler.
There was some terrific stories about the inception of the Viper and Roy's recruitment to Chrysler!
We not sure if everyone know's Paul Ianuario backstory. Paul is a retired engineer who spent more than 40 years in the automotive supplier industry and has degrees in engineering, mathematics, and physics.
Our discussion on the patio at The Ritz ran the gammit from mothballed factories to CNC machining and CFD testing.
Paul is going to be the Chief Judge at the Inaugural Greenbrier Concours d'Elegance, so of course there was a healthy amount of discussion about all aspects of Concours judging ranging from car selection and assignment to classes to filed layout and weather contingencies.
Paul is the president of SLR Support Services, Inc. His company provides consulting services and support for museums and vehicle related events. Paul was under contract for twenty years as Curator of the BMW Zentrum and recently stepped down from this position. He was an AACA Museum Director and served eleven years in that capacity.
Wayne Long, Founder of the Greenbrier Concours, has selected Paul Ianuario as Chief Judge of the inaugural Concours.
The Greenbrier is proud to host the first annual Concours d'Elegance on September 21-24, 2017. The Greenbrier Concours d'Elegance is honored to welcome Paul Ianuario as Chief Judge of the inaugural Concours, to be held September 21-24, 2017 at The Greenbrier in White Sulphur Springs, W.Va.
Ianuario – a retired engineer, who spent more than 40 years in the automotive supplier industry and is a Master CCA judge, as well as an AACA judge – has been instrumental in setting up the Concours classes to make The Greenbrier Concours unique in comparison to any other Concours event around the world. Paul resides in Duncan, S.C., with his wife, Dinky.
Bernard Martin interviews Ralph Gilles who is the Head of Design at Fiat Chrysler Automobiles. Ralph spends some time going through the history of the Alfa Romeo marque, discusses the development of the 2017 Alfa Romeo Guilia, and finishes up the interview with an thank you to the Alfisti Vintage Racing community.
Alfisti have been keeping the brand alive in the North America during their 20+ year hiatusand Ralph admires Brandon Adrian's very rare and early 1956 Alfa Romeo Giulietta Veloce Spider 750F. This is the actual car that won (1st in Class Winner) at the F.I.A./ARCF 12-Hour 1957 Sebring, Florida International Grand Prix of Endurance for the Amoco Trophy and was 2nd in class in the 1958 Sebring 12-Hour the following year. This is one of if not the most significant Alfa Romeo Giulietta Veloce Spider's in the world with a early F.I.A. competition history and it was the FIRST Alfa Romeo Giulietta Veloce Spider with a International racing win at a maior International F.I.A. event in the world. (F.I.A. World Sports Car Championship). This car is the 'Real' and only original 'Sebring' Spider
2015 Pittsburgh Vintage Grand Prix Interview with Bernard Martin, Managing Partner "The Cortile." Interviewer: Ted Sohier Camera Operator/Editor: Justin Mackey
The Cortile is a hybrid car show. Hybrid in the sense that it is one of the few car shows on race weekend managed by directly by the Pittsburgh Vintage Grand Prix Association. Many of the other shows are graciously managed by local car clubs.
In October of 2007 Dan Delbianco and Bob Speer had lunch with Bernie Martin and the subject of Italian cars, and the lack of them at the PVGP, came up. The Italian manufacturer's and coachbuilders had some of the richest history of automotive design and performance engineering. There seemed to be two key problems: There where no Italian Car dealers in the Western PA region; There where no active Italian Car clubs to manage a car show
By the end of that lunch it was decided to roll the dice and see if we could attract some Italian gems to the Pittsburgh Vintage Grand Prix by creating an "All Italian" Marque of the Year. As Bernie tells it, Bob and Dan looked at him and said "Great Idea! You're in charge"
So, in 2008, at the 26th running of The Pittsburgh Vintage Grand Prix, "All Italian Cars" were featured as the "Marque of the Year" There was an overwhelming response! But there was still no local car club and no local dealers to manage an all Italian car show in the future.
During the course of the 2008 show there where many discussions about why more Italian car owners didn't participate. Some of the main reasons given was that the traditional location of the Italian car event turned into a swamp if it rained. It was also noted that many visitors to the PVGP, not realizing the rarity of some of the cars in front of them, wanted to "hop in" because there where only a few Italian cars that showed up.
Bernie's wife and other family members decided early into that weekend that they needed to keep the momentum going with the Italian Marques into the future. By the end of the 2008 event the discussion was flowing. Several people made the journey across the park to look at a section of the golf course that was completely vacant near the #8 & #17 green of the Bob O'Conner Golf Course at Schenley Park. It was decided to create an All Italian event every year.
Those founding members included Bernie Martin, Walt Spak, Sean Kunkle, Wayne Long, Chad Pcsolyer, Jim Shaw, Dan Delbianco, Bob Speer and Ian Martin. In 2009 the Pittsburgh Vintage Grand Prix launched "The Cortile" which has become a very unique, opulent area befitting the gorgeous Italian gems that participate. The Cortile is a PVGP run event and not a club event which makes it rather unique from many of the other car shows that occur over the Grand Prix weekend.
The entrant experience takes a leap forward for the inaugural Pinehurst Concours d'Elegance with the naming of Paul Ianuario as Chief Judge for the event, slated for May 2 through 5, 2013. In this role, Ianuario will oversee the highly-competitive judging process, including selecting judges and assigning vehicle classes.
'I am honored to be chosen as the Chief Judge for the inaugural Pinehurst Concours d'Elegance,' said Ianuario. 'It took a lot of discussion with Concours founder Dean Kessel and director of events Brian Barr for me to come to the decision to accept this position, but I am very confident that this event will be a success – it has all of the elements to make it so and I hope that my consultation and assistance will only enhance it further.'
Hailing from Duncan, SC, Ianuario is a retired engineer with more than 45 years of experience working for companies such as Michelin Tire and his own company, SLR Support Services, which provides consulting and support for museums and vehicle-related events. Ianuario is also Curator of the BMW Zentrum museum in Spartanburg, SC, a Director of the AACA Museum in Hershey, PA, and is on the steering committee of the newly-opened LaMay Museum in Tacoma, WA. He also works for a variety of additional museums around the world, as well as consulting on collector-vehicle events.
But Ianuario's not just a judge. He's also the owner of an eclectic collection of several dozen automobiles, many of which are award-winning thanks to his meticulous nature. He regularly exercises many of these cars, which include a 1910 Chalmers Detroit, a 1912 Hudson, a 1941 Lincoln Continental, and a 1948 Chrysler Town and Country, at a variety of vintage events.
Over the years, Ianuario has won a variety of awards for his contributions for preserving automotive history, including the prestigious Lee Iacocca Award in 2008, for demonstrating an 'extraordinary dedication to the classic car hobby through vehicle preservation, club participation, and is one who has unselfishly assisted and encouraged others in perpetuating an 'American Automotive Tradition.''
'To have Paul Ianuario as the Chief Judge of the Pinehurst Concours d'Elegance is an incredible accomplishment,' said Dean Kessel, founder and CEO of the Pinehurst Concours d'Elegance. 'His depth of knowledge, resources, and contacts in the industry will elevate our Concours to a true top-tier U.S. event.'
Paul Ianuario is a retired engineer who spent more than 30 years in the automotive-supplier industry and has degrees in engineering, mathematics and physics.
The last 20 years of his engineering career were spent with Michelin Tire Corporation. During this time he and his family lived for a while in Tours, France, where he became fluent in French. Paul’s love of the automobile, its related use and history, began at an early age and are an integral part of his lifestyle even today.
After retiring from Michelin in 1996, Paul started his own business. He is the president of SLR Support Services, Inc., which provides consulting services and support for museums and vehicle- related events. One of his first customers was BMW. He was involved in the installation of the exhibits at the BMW Zentrum and has been under contract with them for the last 16 years.
He is currently an AACA Museum Director for the second time, having initially served as Director of Interior Concepts prior to the Museum’s construction. He is also on the Steering Committee for the LeMay Museum, which is presently under construction in Tacoma, Washington. He does work for museums across the USA and in Europe, as well as providing consulting services for many collector-car-related events.
Paul owns an extensive collection of rare and historically significant automobiles which he meticulously maintains. His personally restored vehicles have won some of the most prestigious National Awards, as well as Concours awards, in the collector-car world.
He is a Master CCCA judge as well as an AACA judge and has long been recognized for his judging abil-ity. Each year he is invited to be a Concours judge at events such as the Pebble Beach Concours, the Meadow Brook Concours, the Amelia Island Concours, the Radnor Hunt Concours, the Hilton Head Concours, the Louisville Concours, and more.
Paul is a member of many marque clubs and a number of National and International societies such as the Society of Automotive Engineers and the Society of Automobile Historians. He is the past “Executive Director” of IAGMASEP, which represents 80 automotive training schools in the USA and around the world.
Paul is the recipient of the prestigious Lee Iacocca Award for his contributions to preserving automotive history.
When he is not working on a museum, restoring or showing one of his cars, judging at a Concours or some other type of automotive event, Paul loves driving vintage cars. He has participated in the Mille Miglia road race in Italy nine times.
He was a member of the BMW Mobil Tradition winning teams in the years 2000, 2002, 2004 and 2006. He enjoys driving in touring events like the Glidden or Reliability tours. Paul is also friends with a number of former SCCA, IMSA, and NASCAR national driving champions.
Over the past 45 years Paul has owned a wide variety of American and European automobiles. The cars he has owned range from the pre-teen era to the post-war period and encompass many existing makes as well as extinct ones. His collection is eclectic.
Paul resides in Duncan, South Carolina, with Dinky, his wife
Some of the stories, pictures and articles that we have been included in over the years.